SNOWFLAKE
Brand and UI design for the company redefining the data cloud.
As a designer on Snowflake’s Brand team, I work across a wide range of projects including the company’s annual user conference, the Snowflake.com website, environmental graphics, motion design, web design systems, and brand templates. Below is a selection of work spanning digital, print, and event experiences.
Snowflake Summit
Snowflake Summit, the company’s largest annual user conference, attracts over 20,000 in-person attendees each year.
For every iteration of the event, I led the design and rollout of the conference website across pre-event, live, and post-event phases. In addition, I designed large-scale environmental graphics used throughout the event space, assets and screens for the event mobile app used by all attendees, as well as other digital collateral for social media and Snowflake.com.
Apache Polaris (Polaris Catalog)
Apache Polaris (formerly Polaris Catalog) is an open source metadata catalog for Apache Iceberg that enables interoperable data lakehouse architectures across platforms.
For this project, I developed the product’s visual identity and branding system, creating the core design language used to represent Polaris across marketing and product surfaces. My work included logo development, visual exploration, iconography, motion assets, and a library of supporting graphics used across launch materials, documentation, web experiences, and internal presentations. The goal was to establish a distinct yet cohesive identity that aligned with Snowflake’s brand while clearly positioning Polaris as an open, ecosystem-driven technology.
Silicon Valley AI Hub
Silicon Valley AI Hub is an initiative launched by Snowflake to foster collaboration, innovation, and investment within the rapidly growing AI ecosystem in Silicon Valley.
Leading visual exploration and early design direction, I translated initial brand concepts into a cohesive system that spanned web, print, and environmental design. The result was a consistent visual language, built around the hub's forward-looking mission, that held up across screens, pages, and physical spaces, while staying true to Snowflake's wider brand.
Selected Work